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Lissa Cupp is a strategic marketing executive with 20+ years experience delivering business growth and market expansion. She has demonstrated success in developing winning marketing strategies and brand positioning across all phases from strategy, creation, to execution and delivery, by leveraging customer insight and market trends. Lissa has a strong blend of business acumen, operational discipline, and visionary passion. She is an energetic leader experienced in strategic planning, marketing, sales, new product development, and P/L responsibilities. She is highly adept at successfully implementing organizational change, building top-performing teams / consensus / followership, and and creating collaborative internal / external relationships.
Lissa is Chief Marketing Officer at Chalkfly, an e-Commerce company reinventing how school & office supplies are sold. She is responsible for setting strategy and positioning, including brand, PR, marketing, e-Commerce, media, creative, promotions, advertising, mobile, video, social, search, SEO, SEM, content, email, consumer acquisition and retention.
As an e-commerce retailer, Chalkfly has been included among the fastest growing e-commerce companies in Internet Retailer’s Second 500 for both 2013 and 2014. Chalkfly was also included as one of Turnstone’s 2013 Best Young Companies To Work For. Chalkfly is part of the Detroit Venture Partners portfolio and the Quicken Loans family of companies.
Lissa is a two-time entrepreneur, a frequent speaker, and a member of the Board of Trustees for Clothes That Work. She holds a BA in Marketing from Capital University and an MBA from Bowling Green State University. She divides her time between Detroit, Michigan and Dayton, Ohio, where she lives with her husband, two daughters, and two dogs.
