Rachel Talton, DM

Rachel Talton, DM
Rachel Talton, DM
Synergy Marketing Strategy & Research, Inc.

Dr. Talton is CEO of Synergy Marketing Strategy & Research, Inc. Synergy’s purpose is to build trust and unleash profits and passion in organizations from the inside out. Synergy uses a unique combination of expertise in research, insight and strategy – and traditional and online methodologies – to better understand consumer and employee behaviors and leverage opportunities for growth. In addition to Dr. Talton’s success as an entrepreneur, she is an award-winning expert, speaker, and published scholar in the areas of brand trust, consumer passion and employee loyalty.

Dr. Talton is also CTO (Chief Transformation Officer) of the Dr. Rachel inSESSION family of brands, including Dr. Rachel SPEAKS. She designed the signature offering of Dr. Rachel inSESSION, Transformation Immersion™, a 3-day intensive, where she uses her extensive background in research to conduct in-depth analysis, provide rigorous insight and drive executives toward personal and professional transformation.

In 2008, Dr. Talton designed the Synergy Trust Index™ (STI), which measures consumer trust and distrust in the largest corporations in the U.S., and TrustTrends™, which ranks the most trusted brands in the U.S. These tools provide executives with critical information to drive consumer loyalty in varying industry environments.

In early 2009, Dr. Talton co-founded TRUST, LLC with several established Northeast Ohio CEOs in the marketing disciplines. To support its mission, Dr. Talton designed “Women in Business Pay It Forward,” a program whereby TRUST LLC donates marketing services to one burgeoning woman-owned company per year.

In 2010, she and her team focused energies on improving economic development and inclusion throughout the Cleveland Plus region with the design and implementation of the Northeast Ohio Economic Inclusion Forum Series. The four-event series and associated action plan has sparked active participation from hundreds of policy-makers and executives across public, private and nonprofit sectors.

Dr. Talton serves on the Board of Directors and Executive Committee of Positively Cleveland, where she chairs the Marketing Committee. In addition, she serves on the Board of Directors of Cuyahoga Community College Foundation and JumpStart, Inc. Dr. Talton is a graduate of the Leadership Cleveland Class of 2005 and the Cleveland Bridge Builders Class of 2002.

A proud member of the Links, Inc., Delta Sigma Theta Sorority, Inc. and the PhD Project, Dr. Talton also belongs to the several professional organizations including the Market Research Association, the American Marketing Association, and the Academy of Management.

Dr. Talton earned her Doctor of Management from Case Western Reserve University’s Weatherhead School of Management, where she serves as Adjunct Professor of Marketing. Her research is focused on the impact of perceptions of trust, satisfaction and value on consumer loyalty in dynamic industry environments. She holds an M.B.A. with a concentration in Finance from Cleveland State University and a B.A. in Psychology. She is a lifetime member of Beta Gamma Sigma International Business Honor Society.

Recognized for excellence by several organizations, Dr. Talton was selected as a finalist for the 2010 Northeast Ohio ATHENA® International Award. She has also received the 2010 NAWBO Top 10 Women Business Owners of Northeast Ohio Award, Crain’s Cleveland Business Top Forty under 40, Kaleidoscope Magazine Top 40-Under-Forty leaders in Northeastern Ohio, Who’s Who in Black Cleveland, and the 2007 “Most Influential Business Leaders in Northeast Ohio” of the Call & Post. Additionally, she has received the Blue Key Oratory Award, Entrepreneur of the Year Award and is the recipient of the Minority Business of the Year award.

Dr. Talton has been featured on several television and media outlets, and in numerous business publications as an expert in brand strategy and marketing research. Her many interests include international travel, community service, public speaking, writing, art, and music.